What is your brand? It isn't what you may think it is. A brand is much more than a logo. It is a feeling that a customer gets when they hear or see you. Unfortunately, many brands believe that their 'brand' is what they set it up to be. It isn't.
The consumer determines your brand and that is why brand messaging, graphics, website layout, buyers journey and design are so important to defining your brand the way you want it to be perceived.