Dwell Staging & Design is an awesome company based in Jax Beach, Florida. They started in early 2015 and grew so fast they almost could not keep up with it. As busy successful owners of a new company Dwell did not have any time to even think about a website let alone branding. They were running out of old business cards and came to us for help. We branded Dwell from the ground up and built their website from scratch. It was a really fun project and we love the color palette Sally went with.
THE LOGO CONCEPTS
We started off with a variety of concepts. At first the client thought they may like a handwritten font for Dwell. Once we saw them all on paper it was clear she liked the bold font and strong border to make the logo really pop. This is a part of our process below.
BRAND & STYLE GUIDE
Once the mood board is decided upon and the logo design near completion we are ready to put together the final brand style guide. Below is the final Dwell Staging and Design brand guide!
Dwell needs a lot of print marketing materials because their business is very hands on. They are constantly meeting with clients, home owners, realtors, and home managers. Their homes show all the time and they wanted to have a strong presence during those showings. The rack card and business card below really pull their brand together in a cohesive way.
Of course the website is the final product! With gallery sliders, a place for their clients to pay rent and apply to be home managers.... this site does it all for them.