Each brand design project takes approximately 7 to 9 weeks. Full web design and branding identity can take 2.5 months or longer. Every project is different so we will assess how much time it will take to complete after our initial consultation. See the example timeline below for a branding + wordpress site project.
1. INITIAL CONSULTATION
The initial phone call is all about getting to know each other! We can share our process with you and get to know what you are needing for your brand. This is fun call since we really talk about what makes you passionate about your brand. We will also send you a client questionnaire so we can really get to know your brand before we discuss ideas.
Once we determine we are a good fit for each other we will formalize a proposal and send it for your review. Once you prove it we will send a contract and be on our way! This is also when you put down a 50% deposit to hold your place in our client line if there is one. We will begin to prepare a realistic timeline for completion of milestones.
3. INSPIRATION WORK
This is the fun discovery part. We will invite you to a joint secret pinterest board that you and our designers can see. You can pin mood boards and branding elements that speak to you. We will take a look at your pins periodically and comment if we have questions. We will review the questionnaire with you which will provide valuable information for us to get started on the process.
4. INSPIRED MOOD
We promise we are always in a good mood... but we are in a great mood when we complete your mood inspiration board! This is the first step and part of the discovery process. After we have the questionnaire complete and pinterest images we can then begin to pull together colors and brand images that may pertain to you. We will create color palettes and patterns with style inspiration. You will have a chance to review it and then we will revise it once so its perfect before we begin logo design.
Once our mood board is finalized we will begin to brainstorm how your brand should look. The logo design process begins and during this time you will get some unique choices to look over. This usually takes about 2 weeks to complete. There are two logo revisions included and it comes out to about three after the first logo discovery session.
6. DELIVER + COMPLETE
Once the logo design is complete we begin to put it all togehther for one cohesive branding guide. We will include your logo, color palette, inspiration board, photos, patterns etc. We will give you logo variations, social icons, typeface recommendations and anything else you may need to begin your site mockup. Once this is all approved we will send you the final invoice. If you are doing a complete web design package we will now begin the website building! You will also get all layered files for your records and future needs.
7. MARKETING MATERIALS & SOCIAL BRANDING
Now we take it to the next level. If you need print materials (rack cards, business cards, stationary, packaging, stickers etc) then we can take care of that for you. We print with moo.com and we specialize in square business card design (but we can do anything pretty much). We also set up your social channels with cohesive branding and optimized pages.
FULL BRAND & WEB DEVELOPMENT PROCESS
8. WEBSITE DESIGN
While we finish up your additional branding material and place the appropriate print orders, it’s now time to get started on your new website design. By this time, you will have completed your website questionnaire and be working on completing all of your content for each page. All site photography and content is due prior to website mockup completion and before we go to the development stages (all files shared by dropbox folder). During this step, the final mockup of the home page and all interior pages are completed and approved by you before moving onto the development phase. Any delays in content may delay your project and bump it back in the pipeline. If any changes are requested by client after mockup approval, they will billed separately.
9. WEBSITE DEVELOPMENT
Once you have signed off on the design, your site goes to my team of expert developers. There will be some downtime for you during this phase as they work their magic and bring your design to life. Please allow approximately 2-4 weeks for development phase. At the end of this step, you will be delivered a live test site link developed and hosted on our server for your review and approval.
Once your site is complete, your new custom developed theme will be uploaded onto your server. We will also hold our tutorial at this time to show you how to make updates to your site from the backend. Once our final checklist is complete and all systems are a go, we will launch your new site to the world.
Now breathe…you’ve just been branded.